HiPay Cookie Policy
Version dated 08/10/2025
Introduction
As part of its commitment to personal data protection, HiPay describes in this policy the use of cookies and other trackers implemented on the following websites (the “Websites”):
Definitions
All definitions below apply in both singular and plural form.
These definitions apply to this entire policy.
End User: means any natural person who visits the Websites or who has made purchases from HiPay’s Clients.
Client: means any merchant entity using HiPay’s payment services.
All other capitalized terms used in this policy have the meaning assigned to them under the GDPR.
What is a Cookie?
A cookie is a small text file placed and stored in the browser of your computer, tablet, or any other device used to access the Websites.
Cookies may serve several purposes, including enabling the Websites to function and remain accessible, generating statistics, evaluating performance, measuring browsing activity, or supporting commercial and marketing objectives.
Some cookies are deposited directly by the Websites; others, known as “third-party cookies,” are deposited by partners of the Websites.
Which Cookies Are Used on the Websites and What Are Their Purposes?
A. Strictly Necessary Cookies
Some cookies are essential: they ensure the proper functioning of the Websites.
They are automatically placed on your device upon arrival to allow smooth and secure navigation and proper content display. Without these cookies, some or all functionalities of the Websites may not work correctly.
HiPay uses necessary cookies to:
- Store technical browsing preferences,
- Authenticate End User’s browsing,
- Manage End User cookie consent,
- Ensure the security of the Websites.
These cookies recognize only the device you use. They do not allow you to be personally identified and do not track your activity on other websites.
| Cookie name | Cookie provider | Cookie category | Cookie purposes | Lifespan |
| axeptio_cookies | Axeptio | Necessary | Ensures operation of HiPay cookie banner | 6 months |
| axeptio_authorized_vendors | Axeptio | Necessary | Ensures operation of HiPay cookie banner | 6 months |
| axeptio_all_vendors | Axeptio | Necessary | Ensures operation of HiPay cookie banner | 6 months |
| _cfuvid | Cloudflare | Necessary | Distinguishes End users sharing an IP; applies rate limits | Session |
| _cf_bm | Cloudlfare | Necessary | Ensures bot protection | Session |
| li_gc | Necessary | Stores End Users’ consent for LinkedIn cookies | 6 months | |
| bcookie | Necessary | Identifies each device accessing LinkedIn to detect misuse of the platform | 1 year | |
| lidc | Necessary | Optimizes data center selection | Session | |
| _zlcmid | Zendesk | Necessary | Enables acceptance of Zendesk cookies in chat | 1 year |
| wpEmojiSettingsSupports | WordPress | Necessary | Enables emoji support on pages using Wordpress | Session |
| _hs_cookie_cat_pref | Hubspot | Necessary | Stores End Users’ consent for HubSpot cookies | 6 months |
B. Performance Cookies
These cookies serve the purpose of generating statistics and measuring the audience as well as the traffic on the Websites.
HiPay uses these statistics, audience measurements, and performance indicators in order to optimize the content published on the Websites and to assess their relevance in the context of the End User experience.
| Cookie name | Cookie provider | Cookie category | Cookie purposes | Lifespan |
| _ga | Analytics | Counts pageviews by End Users | 13 months | |
| _gid | Analytics | Identifies End User | Session | |
| _gat | Analytics | Limits request rate | Session | |
| _ga_*** | Analytics | Maintains session state | 13 months | |
| _gat_UA-** | Analytics | Filters bot requests | Session | |
| _hstc | Hubspot | Analytics | Main visitor tracking cookie | 6 months |
| hubspotutk | Hubspot | Analytics | Tracks visitor identity; sent to Hubspot when transferring a form | 6 months |
| _hssrc | Hubspot | Analytics | Tracks sessions | 30 minutes |
| _hssc | Hubspot | Analytics | Detects browser reset by End User | Session |
| _pk_id* | Matomo | Analytics | Stores unique identifier | 13 months |
| _pk_ref | Matomo | Analytics | This cookie makes it possible to analyze how a visitor arrived on the website, whether they come from a search engine, a link on a social network, an external website, or a campaign URL. | 6 months |
| _pk_ses | Matomo | Analytics | This cookie is used to link the actions performed during the session (for example, page views, downloads, or events) to a single visit. | 30 minutes |
C. Targeted Advertising Cookies
These cookies collect information about your browsing activity on other websites than those managed by HiPay.
They serve to offer personalized advertising, limit repeated ads, and measure marketing effectiveness.
They identify your internet browser and track activity across different websites. Such information may be shared with third parties such as commercial partners or advertisers.
| Cookie name | Cookie provider | Cookie category | Cookie purposes | Lifespan |
_gcl_au | Marketing | This AdSense cookie makes it possible to understand how End Users interact with the website. | 3 months |
How Is Your Consent Collected and How Can You Manage Your Preferences?
The Axeptio preference management tool allows you to individually select the cookies you agree to.
You can also manage your cookie settings through your browser Google Chrome, Internet Explorer, Firefox.
For any further questions related to cookie management or data use, you may contact HiPay at:
or
HiPay – Data Protection Officer (DPO)
94 rue de Villiers
92300 Levallois-Perret, France
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