Paris, April 15th 2013 – HiPay, the payment division of the Hi-Media Group, (ISIN Code FR0000075988 – HIM, HIM.FR), announces the signature of a new contract with Le Figaro Group.
Le Figaro Group has chosen the e-wallet solution HiPay to handle. Le Figaro Newspaper digital issue monetization over PC, smartphone and tablet. HiPay wallet’s functionalities make impulse buying easy for the on line readers namely with a « one click » payment option, ideal for both occasional and repeated purchases. The technical expertise and ease of use of Hi-Media Group’s payment services will boost conversion rates and the monetization of information content on all digital reading platforms.
HiPay is nowadays a reference for several press groups such as Le Figaro, L’Equipe, Le Parisien, Le Nouvel Observateur, Marie Claire or the online Press kiosk ePresse.fr, reaching an unduplicated audience of 16 million unique internet users in France.*
*Source : Unduplicated audience MediaMetrie Net rating Feb 2013