By gathering order information and data communicated when requesting authorization, it is indeed possible to gain valuable insight .

Identifying the causes of transaction failure

By analyzing when clients decide to pay for their purchases and the final status  of their transaction (accepted, refused, refund requested…), e-tailers will  understand the reasons of its success or failure and will therefore be able to  make the right decisions to define dynamic scenarios. Thus, they will have the possibility to fully adapt the user experience according to several criteria: order display of payment methods, graphic customization of the payment page, risk profile, 3-DSecure dynamic implementation, etc.


Read the full article in French on the Journal du Net.